Category Archives: Tourism


Don’t forget that this Wednesday is the annual Visit Exmoor Networking Day with Leaflet Exchange, at Wheddon Cross. Exmoor Magazine will have a stand at the afternoon Leaflet Exchange and we would love it if you came and said hello. You can find out more about the magazine and share your article ideas and feedback with us.

The Leaflet Exchange is a useful opportunity for tourism providers to come along for free and pick up leaflets and information for use in their venues through the coming season, including the brand-new Eat Exmoor food and drinks guide, as well as swap ideas and network with other tourism businesses. Complimentary tea and coffee will be provided by Miles.  This year the Leaflet Exchange takes place at the Moorland Hall, Wheddon Cross, between 2pm and 4pm, following on from the morning’s Visit Exmoor AGM, presentations and lunch over the road at the Rest & Be Thankful Inn.

The Visit Exmoor morning’s events provide an opportunity for tourism providers to hear all about the work of the organisation and to contribute their ideas. This is an ideal opportunity for local tourism businesses across Greater Exmoor to network, get involved and pick up useful tips and advice.

Things begin at The Rest & Be Thankful Inn, Wheddon Cross, at 11.30 with the Visit Exmoor AGM and a series of informative presentations from local experts, including award-winning glamping business owner Bella Given, Dan James from Exmoor National Park and social media specialist Matt Young.

A buffet lunch (£8.50 per head) will be served at the Inn along with the chance to network with like-minded tourism business owners. Members of the Visit Exmoor committee will also be on hand to answer any questions.

As with the Leaflet Exchange, all businesses are welcome, and the event is FREE to attend. If you would like to go along in the morning though, please do register so that Visit Exmoor can plan for numbers.

There is no need to register to attend the Leaflet Exchange – for that you can just turn up. We hope to meet you there!

PHOTO: by Julia Amies-Green



Exmoor National Park’s contribution to tourism in the South West was recognised at the start of February at the South West Tourism Awards 2017/18 when a special ‘Outstanding contribution to Tourism Award’ was given to the region’s protected landscapes (including National Parks, Areas of Outstanding Natural Beauty and the South West Coast Path).

The special award was presented at the awards ceremony, which has become the single largest gathering of tourism businesses in the region, with over 400 delegates present at the Riviera Conference Centre in Torquay.

Announcing the award, BBC Spotlight presenter Victoria Graham spoke about the way in which volunteers and staff work together to manage protected landscapes which enable the tourism industry to “deliver such wonderful and varied visitor experiences for our guests”.

Dan James, Sustainable Economy Manager at Exmoor National Park, commented, “We’re really proud that our contribution to the wider visitor economy has been recognised in this way. We work closely with local communities, businesses and land managers to help keep Exmoor special. Over 2 million  visitor days are spent on Exmoor every year contributing almost £115m to the rural economy with 99% of visitors rating their experience as good or very good. This is thanks to the efforts of all our staff, partner organisations and volunteers that enable so many people to enjoy Exmoor and this is an award for them all.”

A number of Exmoor businesses also picked up awards during the evening including:

Longlands near Combe Martin – Gold, Glamping Accommodation
Salad Days Beach Huts at Dunster – Gold, Dog Friendly Business and Silver, Self-Catering Holiday Property
The Swan at Bampton – Gold, Tourism Pub.
The Luttrell Arms in Dunster –  Bronze, Tourism Pub

Exmoor has also been shortlisted as ‘National Park of the Year’ in the BBC Countryfile Magazine awards. The work of the National Park Authority and partners on projects such as the reinvigoration of the Two Moors Way to open up access were cited by the judges for the shortlisting.

It is now down to a public vote to decide if Exmoor wins the top spot. You can vote online at until 5 March 2018.


A tailored workshop designed to help local businesses from transport providers to tearooms make the most of the Somerset section of the England Coast Path is being held in Dunster in February. The section, which was opened in 2016, runs for 58-miles, from Minehead to Brean, following some of the country’s most spectacular coastline and opens up a new and exciting experience for walkers.

The workshop, at the Luttrell Arms Hotel on 22 February, offers the chance to find out how:

  • the new Coast Path can benefit business
  • to attract more walking tourists/visitors
  • the latest trends in social media and walking tourism will impact business on the Coast Path
  • local distinctiveness and authenticity can increase business
  • to create unique experiences
  • to build a great social media campaign around the new coast path product
  • to provide the best customer service to visitors coming to the coast path to ensure they return and spread the word to attract new visitors.

Cllr Andrew Hadley, West Somerset Council’s Lead Member for economic regeneration and growth, said: “The new Coast Path is a great natural asset for West Somerset and I hope that local businesses involved in tourism will join the workshop to discover how they can make the most of it.

“Tourism is a vitally important industry locally with as many as a third of the local workforce employed in this sector. The path is another attraction to add to the many we are proud of and it will attract more visitors, providing new opportunities for tourism businesses.”

Exmoor speakers include: Max Lawrence – plus others from Somerset – Sarah Littler – Project Manager Rights of Way, Kate Doodson –, and Nell Barrington –

A finger buffet and refreshments will be included along with time for networking with like-minded businesses. Those attending will receive a pack of information on how to get the most from the Coast Path with loads of helpful links, ideas and contacts.

Places are limited so please book now here:

PHOTO: The opening of the Somerset section of the England Coast Path back in 2016. You can read the story which we published at the time here.


An exciting new, free event, the Eat Exmoor Food & Drink Trade Show, is for everyone involved in producing, preparing, selling and celebrating Exmoor food and drink.

The event is designed for hospitality and experience providers, chefs, retailers and food and drink buyers to meet local producers from the Greater Exmoor area, and is being held at the Beach Hotel in Minehead (TA24 5AP) on Wednesday 7 February.

There will be a range of cooking demonstrations and some short, inspiring and informative talks from chefs and producers as well as experts in the marketing of local food with themed toolkits for producers and food/accommodation businesses. With plenty of trade stands from local producers, this FREE day runs from 10am to 4pm and people are welcome to drop in any time or come for the whole day.

Dan James, Sustainable Economy Manager for Exmoor National Park, said, “This will be the ideal opportunity for the trade to meet up, make new contacts from Exmoor and beyond and really focus on the importance of local food and the Exmoor brand.”

Barrie Tucker, Head Chef at the Luttrell Arms, will be demonstrating how to cook a Porlock Bay oyster to perfection. In addition, award-winning chef Werner Hartholt will be showing how to develop the perfect menu and promote the use of local produce within it and social media consultant to Visit Exmoor will be on hand to share his wealth of experience managing social media channels and providing training courses. More details of talks and demonstrations can be found at:

Also at the Show, Visit Exmoor will also be launching their new Eat Exmoor Food and Drink Guide on the day. The guide will distributed widely and is available free from our National Park Centres from February 2018.

The Trade Show has been organised by Exmoor National Park, supported by Visit Exmoor and West Somerset Council. More details can be obtained by emailing or by calling 01398 323665.

Eat Exmoor is a partnership initiative between the National Park Authority and Visit Exmoor with support from West Somerset Council to encourage more visitors to enjoy the area’s delicious local produce and the landscape it comes from.

PHOTO: Barrie Tucker, Head Chef at The Luttrell Arms


Practical Classics car magazine is bringing a number of classic cars to Lynmouth for a photo shoot on Monday 29 January. Some of the cars will be going up on the Lynton Lynmouth Cliff Railway (whilst the passenger carriages are removed for winter maintenance).

The last time that cars were transported up the cliff via the railway was in 1952 during the Lynmouth Flood Disaster as a way of getting stranded cars out of Lynmouth and back to Lynton (and briefly as a one-off marketing stunt in the 1960s with an E-Type jag that was owned by a local businessman).

Viewing will be from the public areas and the bridges only but if you are interested in attending for photos / film / interview / editorial then it may be possible for site access to be arranged. The site contact for attendance or enquiry is Ashley Clarke (Chief Engineer / Manager) and his number is 01598 753486.

The cars will also be photographed in some of the other iconic locations around the twin villages, including Valley of Rocks, Rhenish Tower and Countisbury Hill. Practical Classics are writing an article about the Cliff Railway, its past role in transporting goods and cars and they are also showcasing the local area with a drive from Lynmouth to Porlock.

PHOTO: George Newnes’ car, which is believed to have been a Renault and was probably the first car ever taken up on the railway.  If you look closely, he can be seen sitting in the back on the right.  This image (courtesy of the Cliff Railway) was included in our article by Tony James about the railing back in the autumn of 2016.


In 2018 the valley will be closed to traffic from Saturday 27 January to Sunday 25 February. During the road closure the lanes into the valley (Drapers Way and Steart Lane) are closed by a legal road closure order and any vehicle entering the valley without an authorised Vehicle Pass will be reported to the Police.

For walkers there is a marked walking route down into the valley from the long stay car park at the livestock market, the walk is about a mile and takes around 30 minutes. On Exmoor the weather can change quickly so all visitors should make sure that they wear appropriate clothing and footwear for winter walking. Walking boots, or at the very least a good pair of wellies, are essential as the walking routes use local footpaths and bridleways, and there are always some muddy areas. For the more intrepid there are additional, longer walking routes offered, taking between 45 minutes and 3 hours; full details and maps are on sale in the Wheddon Cross car park.

During the middle two weeks, Saturday 3 February to Sunday 18 February, access is via the Park and Ride buses, run by AtWest, which leave from the village car park at Wheddon Cross, next to the Rest and Be Thankful Inn. Buses run regularly from 10.30am to 3.40pm with the last bus back from the valley at 4.30pm. The return bus journey costs just £6 for adults, £5 for senior citizens, and £2 for children aged 5-15, with children under 5 travelling free. There are tail lifts for anyone with mobility issues or using a wheelchair – please ring or email in advance to let the organisers know you are coming. Long-stay parking for cars and coaches is provided at the livestock market 150 yards further down the road from the buses towards Dunkery Beacon. Coach parties must be pre-booked with the co-ordinator.

During the scheme many members of the local community get involved and there is a great team of volunteers who help to run the Snowdrop Café, in the Moorland Hall, providing delicious teas and cakes to support local charitable organisations. There are great meals and teas to be found at other businesses in the village such as the Rest and Be Thankful Inn and the Exmoor House Hotel, as well as a wide variety of accommodation options from self-catering cottages to B&Bs and more to extend your winter trip to Exmoor.

Full information, as well as regular updates throughout the scheme can be found at For coach bookings and disabled access please contact the Co-ordinator, Gemma Parry, on 07507 797169 or email and don’t forget to like Snowdrop Valley on Facebook!

Written with the help of Ros Simons, an artisan, writer and teacher of the old ways ~ you can find out more about her and her work at

PHOTO: Late winter light in Snowdrop Valley by Andy Stuthridge, as published in our article on snowdrops by Rosemary FitzGerald in the spring 2015 issue of Exmoor Magazine. Photograph copyright Andy Stuthridge.


The award-winning, headline-grabbing campaign which raised more than £100,000 to repair Britain’s hills and mountains has returned – and is raising its sights ten times higher.

In last year’s campaign a section of path that was in need of restoration work formed part of the Two Moors Way where access along a 50-metre stretch of the path was difficult, with deep mud that stayed permanently saturated even in summer.

The campaign was incredibly successful and raised a total of £104,000. Within this, £7,500 came to Mend Exmoor which was added to through CareMoor for Exmoor (Exmoor National Park Authority’s donation scheme).

Mend Our Mountains: Make One Million aims to raise £1 million in total for a range of vital path repair projects within Britain’s entire family of 15 National Parks, including two on Exmoor – one The Chains and another on the River Barle at Great Bradley.

Team effort
The projects supported by Mend Our Mountains: Make One Million will range from the high reaches of the Cairngorms to the gentle coast of the Solent; from England’s highest mountain to the fabled seat of a Welsh giant; from the rolling hills of Exmoor to one of Scotland’s most well-trodden Munros.

Sue Applegate, public rights of way and access officer at Exmoor National Park, said: “We were delighted to be invited back to submit Exmoor projects for the Mend Our Mountains: Make One Million campaign. The funding we received from the previous one has helped improve one of Exmoor’s more remote paths and we are hoping that people will get on board and support this exciting new initiative.

“This year two Exmoor projects have been put forward, the first is to repair the surface of a popular walking and riding route across the top of The Chains.  Over the years, the route has become wet and boggy through use and simply due to the wild, wet environment it passes through.  As people try to avoid the difficult sections, the route has spread out and in places has caused a widening erosion scar. This project aims to carry out path surface improvements on a 3.8-kilometre stretch between Exe Head and Woodbarrow so that a long-term sustainable route is put in place – we will be using a natural soil inversion technique which provides a good surface without bringing in lots of external materials to this sensitive environment.

“Our second project is on the River Barle at Great Bradley.  Currently, the Two Moors Way, a popular recreational route linking Dartmoor & Exmoor, follows a very eroded permitted path on the eastern bank of the river.  We would like to move the route onto a bridleway which runs along the western bank but, where it crosses the River Barle at Great Bradley, there is currently only a ford.  For much of the year the water is too deep for walkers to get through.  We plan to build a new bridge at this point so that the bridleway can be used at all times and we can move the Two Moors Way route onto it to a position where it is secure and sustainable.”

Here are the direct links to the two projects on Exmoor:

The Chains
The River Barle at Great Bradley

Overall coordination is provided by the BMC, funding comes from the BMC’s charity (the BMC Access and Conservation Trust), and headline sponsorship is generously provided by Cotswold Outdoor and Snow+Rock, two of Britain’s leading outdoor retailers and the BMC’s recommended retail partners.

Individual projects are backed by a range of National Park authorities, outdoor enthusiast groups and charitable trusts, and in Scotland the campaign is represented by the BMC’s sister organisation, Mountaineering Scotland.

Mend Our Mountains: Make One Million will run over a whole year. It will employ a wide range of fundraising techniques in addition to crowdfunding, from harnessing the generosity of ‘ordinary’ outdoor enthusiasts, to drawing in money and support from large businesses, corporate donors and charitable foundations.

The appeal is divided into three phases.

The first phase will run between now and the spring of next year, during which time the fundraising focus will be on drawing in large donations from individuals, businesses and grant-giving bodies.

The second phase will run over the spring and summer of 2018 and will see the main drive to encourage the public at large to donate. The third phase will run in the autumn of 2018 and will see a crowdfunding ‘crescendo’ aimed at raising the remaining sum of money.

The National Park is encouraging everyone who wants to to donate today if they are able, but also to keep an eye on BMC and National Park media over the course of the year for more information about how they can get involved as the campaign progresses and develops.

Photo: Badly eroded permitted path on the eastern side of the river Barle at Great Bradley


Workshops and surveys are being carried out with local residents and visitors this month  in order to develop a new tourism brand for Minehead.

Leading this work is the Minehead Coastal Community Team. Town and district Councillor Roger Thomas, who chairs the team, said: “We are seeking to get a cross-section of views from residents, visitors and businesses on what makes Minehead special and how this can be distilled into a clear message that will help in attracting more visitors to the town.”

A variety of methods is being used to capture these views, including workshops, street and phone interviews in Minehead and Taunton, online surveys and a review of what other seaside towns have achieved.

Roger continued: “We would welcome involvement from anyone who is interested. In particular we would like to hear from people who would be interested in attending one of the two one-hour workshops taking place in Minehead at 1pm and 5.30pm on Thursday 23 November. For those people who can’t make it we would appreciate your time in completing an online survey.”

The development of a new brand for Minehead is being carried out as part of the Enterprising Minehead project, which aims to significantly raise the quality of what’s on offer for visitors. Match funding has been secured by the Regeneration Team at West Somerset Council that will see £1m of investment in improving the seafront, and developing new events, skills and marketing.

A recent procurement exercise to deliver the branding work led to the employment of RH Partners and Flotilla Media. Work will be delivered in two phases, starting with the development of a brand identity for Minehead in November, and then the development of branding designs in December. Local residents will then have a second opportunity to express their views on the potential design options in open events being planned for January 2018.

If you are interested in taking part in one of the workshops at the Beach Hotel on 23 November 2017 or doing one of the online surveys, please contact Robert Downes by email at

  • Minehead Coastal Communities Team (MCCT) is a partnership group of organisations that are working collectively on projects to improve the town. The team is made up of representatives from business, the community, Minehead Town Council and West Somerset Council.
  • The Enterprising Minehead project takes its lead from the priorities and strategic direction set out in the Minehead Economic Plan which was developed by the Minehead Coastal Communities Team in 2016. The plan can be viewed at
  • Further information on Enterprising Minehead project can be found at


Salad Days is one of around 250 beach huts at Dunster Beach, but this one is special.

To begin with, it has a Visit England 5-star rating, making it the only beach hut in the UK to receive such an accolade, and now it has won two awards at the Bristol, Bath and Somerset Tourism Awards: Silver for ‘Self Catering Business of the Year’ and Gold for ‘Dog Friendly Business of the Year’.

Designed and rebuilt from the ground up, the 80-year-old beach hut is the pride of Susan Juggins and Brett Bates. They took on a run-down beach hut that had been used by holiday makers since the end of the war and had housed coastal defence workers before that. They wanted to give it a new lease of life as a luxury beach hut with all the comforts of modern-day living. Salad Days offers boutique-style accommodation in a beach hut environment and it is dog friendly to boot.

News of the awards was not just celebrated by co-owner Susan who collected the award at Somerset County Cricket Club in Taunton, but also 3,500 miles away in Toronto Canada.


Brett had previously arranged a trip to visit his son Brett jar, who lives there with his fiancée Aisha, before the finalist’s announcement was made in October. He spent the day eagerly awaiting news via Twitter from Susan and the organisers at Visit Somerset. “You can hardly believe the excitement when the news came through,” said Brett. “Toronto certainly knew Somerset had arrived in the city.”

Susan, who attended the awards event with her sister Anne, said, “We felt so honoured just to be there, amongst the best that Somerset has to offer and to come away with two awards is just amazing. We love this area and our little beach hut to bits. It just goes to show even though we may be small we can still play with the big boys and win’”

The story of their success may not stop there; Salad Days will soon find out if they are to represent Somerset at the South West Tourism Excellence Awards in February next year.

The awards are run annually by Visit England with the judging carried out locally by industry experts, followed by area and national finals. To be a finalist in any category, each entrant has to be at the top of their game, offering world-class service within the highly competitive tourism industry. The South West has won more awards than any other area of the UK. Somerset had the highest ever number of awards entrants this year.

For further details see:

Or read the extract from an article which appeared in our autumn issue here:


A new training programme to support tourism businesses in making the most of their connections with Exmoor National Park has been launched. The programme will be repeated at different locations, with the first sessions being offered at Dunster National Park Centre on the 7th and 14th November 2017.

Building on the previous Exmoor Awareness courses, the revised programme consists of three days, which can be taken as a collective or individually to suit specific business needs. The programme introduces businesses to what makes the area so special and supports them in developing their offer. The aim is to help businesses to achieve the maximum benefit from their association with the National Park and to keep them updated with all the latest news and information. The courses will be led by specialist staff and ranges from the National Park, alongside tourism professionals.

Session 1 – Moor Discovery will introduce businesses to the National Park, its management and its special qualities such as its landscape, wildlife and cultural heritage and provide top tips and links to resources to help their guests enjoy the area. It is particularly suited to new businesses or those that want to gain a better understanding of what makes Exmoor special.

Session 2 –  Moor Connections  is an interactive day to help improve tourism business skills and increase confidence, knowledge and understanding of the National Park. It aims to enable businesses to benefit fully from their association with the National Park through developing concepts such as experiential tourism.

Session 3 – Moor Update – A spring update day suitable for all businesses to learn about the latest initiatives and goings on within Exmoor and an optional field trip.

“Tourism is the mainstay of our economy and we benefit tremendously from being a National Park,” said Dan James, Sustainable Economy Manager at Exmoor National Park. “National Parks are internationally recognised as some of the best natural attractions and through this programme, we want to forge stronger links with the businesses based in and around the National Park to support them in developing their offer.

“We’re excited to be able to work alongside businesses to unpack and utilise the resources available to them to increase visitor numbers and satisfaction.”

Session 1 is at the National Park Centre in Dunster from 11am to 4pm on Tuesday 7 November and Session 2 on Tuesday 14 November, at the same place and time.

Each session costs just £15 per person (or £25 per person for both sessions 1 and 2) including all course materials and a local produce lunch. Places must be booked in advance via For further details please contact Katrina Munro on 01398 323665.

PHOTO: Valley of Rocks by Mike Watson