Workshops and surveys are being carried out with local residents and visitors this month in order to develop a new tourism brand for Minehead.
Leading this work is the Minehead Coastal Community Team. Town and district Councillor Roger Thomas, who chairs the team, said: “We are seeking to get a cross-section of views from residents, visitors and businesses on what makes Minehead special and how this can be distilled into a clear message that will help in attracting more visitors to the town.”
A variety of methods is being used to capture these views, including workshops, street and phone interviews in Minehead and Taunton, online surveys and a review of what other seaside towns have achieved.
Roger continued: “We would welcome involvement from anyone who is interested. In particular we would like to hear from people who would be interested in attending one of the two one-hour workshops taking place in Minehead at 1pm and 5.30pm on Thursday 23 November. For those people who can’t make it we would appreciate your time in completing an online survey.”
The development of a new brand for Minehead is being carried out as part of the Enterprising Minehead project, which aims to significantly raise the quality of what’s on offer for visitors. Match funding has been secured by the Regeneration Team at West Somerset Council that will see £1m of investment in improving the seafront, and developing new events, skills and marketing.
A recent procurement exercise to deliver the branding work led to the employment of RH Partners and Flotilla Media. Work will be delivered in two phases, starting with the development of a brand identity for Minehead in November, and then the development of branding designs in December. Local residents will then have a second opportunity to express their views on the potential design options in open events being planned for January 2018.
If you are interested in taking part in one of the workshops at the Beach Hotel on 23 November 2017 or doing one of the online surveys, please contact Robert Downes by email at firstname.lastname@example.org.
- Minehead Coastal Communities Team (MCCT) is a partnership group of organisations that are working collectively on projects to improve the town. The team is made up of representatives from business, the community, Minehead Town Council and West Somerset Council.
- The Enterprising Minehead project takes its lead from the priorities and strategic direction set out in the Minehead Economic Plan which was developed by the Minehead Coastal Communities Team in 2016. The plan can be viewed at westsomersetonline.gov.uk/Business/Economic-Strategies.
- Further information on Enterprising Minehead project can be found at westsomersetonline.gov.uk/Business/Regeneration-and-Development-Projects.