To be ranked among the top tea brands for four years in a row is quite an achievement for the West Country based family business, Miles Tea & Coffee. ‘Best Brands’ magazine have just issued the 16/17 edition showing that Miles is now ranked as the second most popular brand for independent retailers to stock in the UK. Miles has moved up two places since first being voted in the top five brands.
John Halls, Operations Director, said, “This is a brilliant recognition for Food and Drink producers in Somerset and the West Country. This is just the kind of positive news we need to kick start another season. We have also had a good year with stores such as Tesco seeing an increase of 20% in the sales of Miles Tea and Hot Chocolate. We hope next time we might make the top spot in Best Brands.”
So how has Miles outranked the giant brands in the tea market? John says, “It’s down to our heritage and quality. We’ve got a genuine story to tell of family tradition along with great-tasting blends. A recent survey shows customers try our products and then stay brand loyal, that’s a good indication of our consistent quality. The Somerset coastal location is very important with our secret ingredient being ‘West Country warmth!’”
PHOTO: D J Miles in a photo that was included in our profile article back in the autumn of 2011 and which is reproduced below. Click on each image to expand and read.