A new training programme to support tourism businesses in making the most of their connections with Exmoor National Park has been launched. The programme will be repeated at different locations, with the first sessions being offered at Dunster National Park Centre on the 7th and 14th November 2017.
Building on the previous Exmoor Awareness courses, the revised programme consists of three days, which can be taken as a collective or individually to suit specific business needs. The programme introduces businesses to what makes the area so special and supports them in developing their offer. The aim is to help businesses to achieve the maximum benefit from their association with the National Park and to keep them updated with all the latest news and information. The courses will be led by specialist staff and ranges from the National Park, alongside tourism professionals.
Session 1 – Moor Discovery will introduce businesses to the National Park, its management and its special qualities such as its landscape, wildlife and cultural heritage and provide top tips and links to resources to help their guests enjoy the area. It is particularly suited to new businesses or those that want to gain a better understanding of what makes Exmoor special.
Session 2 – Moor Connections is an interactive day to help improve tourism business skills and increase confidence, knowledge and understanding of the National Park. It aims to enable businesses to benefit fully from their association with the National Park through developing concepts such as experiential tourism.
Session 3 – Moor Update – A spring update day suitable for all businesses to learn about the latest initiatives and goings on within Exmoor and an optional field trip.
“Tourism is the mainstay of our economy and we benefit tremendously from being a National Park,” said Dan James, Sustainable Economy Manager at Exmoor National Park. “National Parks are internationally recognised as some of the best natural attractions and through this programme, we want to forge stronger links with the businesses based in and around the National Park to support them in developing their offer.
“We’re excited to be able to work alongside businesses to unpack and utilise the resources available to them to increase visitor numbers and satisfaction.”
Session 1 is at the National Park Centre in Dunster from 11am to 4pm on Tuesday 7 November and Session 2 on Tuesday 14 November, at the same place and time.
Each session costs just £15 per person (or £25 per person for both sessions 1 and 2) including all course materials and a local produce lunch. Places must be booked in advance via www.exmoor-nationalpark.gov.uk/living-and-working/info-for-tourism-providers/events-and-training. For further details please contact Katrina Munro on 01398 323665.
PHOTO: Valley of Rocks by Mike Watson