A tailored workshop designed to help local businesses from transport providers to tearooms make the most of the Somerset section of the England Coast Path is being held in Dunster in February. The section, which was opened in 2016, runs for 58-miles, from Minehead to Brean, following some of the country’s most spectacular coastline and opens up a new and exciting experience for walkers.
The workshop, at the Luttrell Arms Hotel on 22 February, offers the chance to find out how:
- the new Coast Path can benefit business
- to attract more walking tourists/visitors
- the latest trends in social media and walking tourism will impact business on the Coast Path
- local distinctiveness and authenticity can increase business
- to create unique experiences
- to build a great social media campaign around the new coast path product
- to provide the best customer service to visitors coming to the coast path to ensure they return and spread the word to attract new visitors.
Cllr Andrew Hadley, West Somerset Council’s Lead Member for economic regeneration and growth, said: “The new Coast Path is a great natural asset for West Somerset and I hope that local businesses involved in tourism will join the workshop to discover how they can make the most of it.
“Tourism is a vitally important industry locally with as many as a third of the local workforce employed in this sector. The path is another attraction to add to the many we are proud of and it will attract more visitors, providing new opportunities for tourism businesses.”
Exmoor speakers include: Max Lawrence – www.hospitalityassured.com plus others from Somerset – Sarah Littler – Project Manager Rights of Way, Kate Doodson – www.cosmic.org.uk, and Nell Barrington – www.barringtonassociates.co.uk.
A finger buffet and refreshments will be included along with time for networking with like-minded businesses. Those attending will receive a pack of information on how to get the most from the Coast Path with loads of helpful links, ideas and contacts.
Places are limited so please book now here: www.eventbrite.co.uk/e/how-the-somerset-coast-path-can-benefit-your-business-workshop-in-dunster-tickets-42272178223?aff=HTAPemail
PHOTO: The opening of the Somerset section of the England Coast Path back in 2016. You can read the story which we published at the time here.