A survey released by VisitEngland today shows that over 7 million Brits are planning a UK break this Easter weekend. This is the highest figure recorded since the survey began in 2013.
VisitEngland Director Patricia Yates said, ““It is great to see so many Brits are planning holidays at home in the UK in what is set to be a cracking Easter, bringing a boost for businesses and local economies. Right across the country visitors will find experiences to enjoy no matter what the weather.”
This report coincides with a big marketing push from Visit Exmoor and the launch of a brand new video: Exmoor #VisitMoorThanOnce promoting the highlights of one of the smallest, yet most diverse of the UK’s National Parks. The video has already reached over 40k viewings on Facebook and Instagram. Watch the video here www.facebook.com/VisitExmoor/.
It was filmed by Olco Studios, partners Connor Purcell and Ollie Pritchard-Barrett, who grew up on Exmoor. These young film makers have travelled all over the world filming for the likes of the Discovery Channel, but both wanted to shine a light on how beautiful their home was. “Although we know this area, we were both blown away by the landscape. Getting up before dawn to see the sun rise and staying out in pitch darkness to capture the stars gave us a whole new perspective,” says Connor. “Everyone was so friendly,“ adds Ollie. “We were regularly whisked away to look at new-born lambs and meet families during filming.”
Connor has a special connection to the place as his grandfather is renowned local artist Maurice Bishop, who has a cameo in the film. The video is social media optimised – the format perfect for viewing on a phone or tablet.
The video was commissioned by Visit Exmoor. Jennette Baxter, Visit Exmoor’s Marketing Manager, is delighted with it. “We wanted to highlight the different colours of Exmoor, to show how varied and attractive the landscape is and to show different ways to explore the area. Exmoor is an accessible wilderness, you don’t have to drive for hours to get off the beaten track, it’s here on our doorstep.”
The new video, a new Bradt Travel Guide to Exmoor, the 150th anniversary of Lorna Doone and the continued #EatExmoor project are all putting Exmoor firmly on the map this year, and the area is well positioned to capture those brits looking to stay in the UK this summer.