2014 is an exciting time to visit the West Somerset Railway with the launch of their brand-new ‘Augmented Reality Heritage Hunter’ App. Passengers are invited to mix history and heritage with new technology and travel on the West Somerset Railway to have a fantastic day out learning about the history of the line, its stations, locomotives and local area.
The app features maps and information about the stations, history and locomotives of the West Somerset Railway as well as an innovative, new and unique to heritage railways aspect of the app which is the use of ‘Augmented Reality’(AR). Augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view in this case through the app.
Augmented Reality Heritage Hunter Instructions
The West Somerset Railway app features an ‘Augmented Reality Heritage Hunt’ whereby users will have to solve clues within the app to find hidden ‘targets’ at or near each of the stations to unlock 3D moving images and content-related to the railway. At each station (excluding Doniford Halt) passengers have five tasks to undertake to complete the app:
Tasks 1 & 2: Read and solve the two AR Point Clues and then find the AR targets at each station which you scan to reveal the augmented reality content relating to the West Somerset Railway or the AR point itself.
Task 3: Take a photo of the station which you can share with your friends and followers on Facebook and Twitter.
Task 4: Solve the quiz collectable and answer the question about the station.
Task 5: Each time users see one of the West Somerset Railway steam or diesel locomotives they must enter the locomotives number into the Locomotive Scrapbook which will unlock information on the locomotive including an image, its history and vital statistics.
Once passengers have completed 100% of the ‘Heritage Hunter’ they will be entered into a draw to win one year’s free travel on the West Somerset Railway as well as receiving West Somerset Railway discount vouchers as a reward for completing the ‘Heritage Hunter’.
To assist passengers in planning their day the West Somerset Railway have produced suggested itineraries to allow passengers to maximise the use of their Heritage Hunter Rover Ticket and allow them to visit as many stations as possible.
The app is free to download and is available for iOS and Android. The West Somerset Railway is working with digital production studio Matmi to develop the app. Matmi are an award-winning studio with an international reputation who conceive and create magical experiences across multiple digital platforms.
The app will be available from mid-January and discounted ‘Heritage Hunter’ rovers can be purchased in advance saving you 10%. Book online or by calling 01643 704996.