A major litter pick along the North Devon Link Road has been completed, with more than seven and a half tonnes of rubbish collected.

The clean-up marked the start of the Love Where You Live campaign, which sees North Devon Council come together with the local McDonald’s franchise.

Over the last five weeks, council staff collected 1,441 bags of rubbish along a 34 mile stretch of road. Among the items they picked up were general builder’s rubble and fast food packaging, as well as more personal items, such as six bank cards and one passport. The crew was also on hand to stop and assist police and a recovery team, following a road accident at the Lake Roundabout last month.

Executive Member for Environment, Councillor Rodney Cann, says, “I’m always staggered by how much rubbish is carelessly thrown out of vehicle windows or dumped at the roadside. If we’re going to protect the area we live in, we need a change in culture and that means people’s attitudes to litter have to change. This clean-up is a big operation, which takes up a lot of time and resources and ultimately costs council taxpayers’ money. The crew’s done a great job and now that the road is looking cleaner, I hope people will help to keep it litter-free.”

Local McDonald’s franchisee, David Hunt, says, “Once again, we are proud to sponsor the Love Where You Live campaign. Unfortunately, some of the litter that is dropped along the link road is fast-food packaging. Therefore, by being involved in this campaign, we want to highlight to the wider public that it’s simply not acceptable to drop any litter. Quite simply, if we are all responsible together, we can help prevent litter from building up in the first place.”

It’s the third time McDonald’s has contributed towards the Link Road clean-up, with last year’s efforts resulting in more than 1,000 bags of litter being collected by the council. The Love Where You Live campaign will continue with further community litter picks, again supported by McDonald’s, held later in the year.

The campaign feeds into the council’s ongoing scheme ‘Team Up to Clean Up’, which encourages the wider public to organise their own community litter pick events across North Devon. As part of this, the council can offer advice and loan equipment to groups committed to keeping neighbourhoods, beaches and public open spaces clean and litter-free. For more information about Team Up To Clean Up, please email

PHOTO: Cllr Rodney Cann, McDonald’s franchisee David Hunt and Helen Morse from NDC at the launch of the clean-up.