North Devon has been officially rebranded as ‘England’s Adventure Coast’ as part of an ambitious new campaign to boost tourism, encouraging visitors to discover, explore and enjoy the area.
Launched during English Tourism Week (30 March – 7 April), the new campaign will now be promoted across the country in a bid to promote North Devon like never before.
England’s Adventure Coast, which stretches from the Cornish border into Exmoor, features in a beautiful new video telling the story of North Devon and encouraging people of all ages to have adventures.
The inspiring video, made by local video production company Panoptic Motion, focuses on the outdoor landscape and the abundance of activities this offers, from wild swimming on Exmoor, to breathtaking coastal walks; from exploring pretty stone-villages, to surfing some of the best beaches in Britain.
The cinematic-style short advert is part of a wider campaign, including a comprehensive social media promotion and fresh new branding.
Nick White, Chair of the North Devon Marketing Bureau, said: “We are so very proud to announce North Devon as England’s Adventure Coast.
“It is such a special place in the country and it is our landscape that
truly sets us apart. We identified the natural resources of the region
to be something very special and wanted to recreate the spirit of
adventure the area offers to all ages.
“The campaign conveys the concept of adventure being much wider than about extreme sports: it is also about the heritage of the area, the wealth of locally produced food and drink and the independent businesses who embody the spirit of ‘adventure’. This is about celebrating that sense of adventure.
“Having a strong identity is vital in tourism – we hope this new brand
sets us apart, giving North Devon the platform it needs to compete in an increasingly competitive market.”
To watch the film, please visit: www.northdevon.com